While typography is key within design, colour can be used in many different ways within a design. It can be used to highlight specific information that could have been missed. It can also be used to evoke emotions within the reader and gives the designer with unlimited opportunities of what they can do with it.

Similar to typography, designers have many tools they can use when adding colour to their designs, specifically Adobe Colour. It allows the user to pick a base colour and then shows the different colour relationships it has, which would then complement the base.

Analogous colours are those that sit next to each other on the colour wheel. These will give a balanced look due to the colours being an even mix of the two and create comfortable designs.

Complementary colours are pairs of colours that when mixed, cancel each other out by producing a grayscale colour. When placed side by side they create a strong contrast.

Subtractive and Additive colours are a new concept to me. I had seen the terms CMYK and RGB models around, but didn’t realise what they meant. How CMYK is subtractive and RGB is additive. Subtractive colour would be used for printing, silk-screening, painting and other mediums that add pigments. Whereas additive colour is used for television, mobile phones, tablets and computer monitors because they are emissive devices which start with darkness and then add coloured light to create the colour spectrum.

When designing with colour, something which can be overlooked is how people are affected by colour blindness, with 8% of men and 0.5% of women having some form of colour blindness. To put this into perspective and see how it would affect these people, I chose a website I would use regularly and placed it into a colour blind page filter to she how it changed the look of it. I was surprised by how the clothing on the website seemed completely different to what they were before, so this is something that must be kept in mind when designing.