Content design is the process of designing and creating UX copy for a digital product to enable the best user experience.

Good content empowers users to navigate through the platform independently, including finding answers to their questions before they have to ask them by providing adequate information.

So, where does the content come from?

1. Client: service design thinking and asking the client, either by conversation or questionnaires, what is needed to tell the story. Clients give a page of content to designers and they make it into a website, could be a document, pdf, spreadsheets, or images.
2. Self-generated: generate the content yourself with your own designs and concepts which can be donw mainly through blogging.
3. Wikipedia or third party: content which is contributed to by a lot of people and as a result isn’t really a reliable source of information. Reddit is another example where people can just comment and edit.
4. User generate content: mainly generated on social media through YouTube, Instagram, Twitter etc. where there is a lot of content via videos, images, chats, polls and pages. It is a new age of media. Instagram as an example is full of content, not just the image and comments, but the profile picture, username, images, icons etc.

Progressive Enhancement vs Graceful Degradation

Progressice Enhancement is when a designer builds a basic functional web application and progressively adds feature to it when required to enhance its functionality. It starts with the base and keeps enhancing the product with features, similar to preparing a cake.

Graceful Degradation is where a customer is provided with an application with all the features but also makes the user aware of the shortcomings of a product to make the product still usable. It builds for the largest size browsers and then degrades by removing features as the sites shrink responsively for smaller device sizes and older browsers.