The Golden Ratio and Fibonacci sequence were two things that I had heard of before, but I didn’t realise the role they had to play within design. This is due to the mathematical ratio which is commonly found in nature. As a result, designers use it to create organic-looking and visually pleasing compositions. The Fibonacci sequence is something I thought was solely used in maths, it is clear it is vital when trying to create dynamic designs as it describes the perfectly symmetrical relationship between the two proportions in question. These measurements are created by adding together the sum of the previous two terms:
It’s not only in design that the Golden ratio can be utilised, but it was widely used in Ancient Greece and is even believed that the Egyptians used it to build the pyramids. In modern times, it can be seen in music, art and design. Leonardo da Vinci was one artist who extensively used the Golden ration to make sure his designs are perfectly composed.
Using the knowledge I have learnt, I created a grid where I explored compositions of point, line, plane, utilising the fibonacci sequence to make sure they were in proportion. It took me a while to understand how and why the sequence worked, but after this task, I can see why.
There are various reasons why designers should use the Golden ratio and Fibonacci sequence as it controls the typography hierarchy and image composition, vital to logo design and helps create easy to use layouts which can be interacted with. I hadn’t realised the amount of tools available to designers and Type Scale is one. It can be used to create type which is in a balanced hierarchy, which allows designers to add emphasis on certain words, solely through the scale or weight of the text.
Back in the first week, I came up with a manifesto to keep my motivation up throughout the year. Using type scale, I redesigned my manifesto, using simple black text on a white background, but focused on keeping my text in proportion with each other and adding emphasis on the most important part.