The Brief

In groups of 4 or 5, choose one of the Zeitgeist topics provided to explore a product, service or system that may address the issue, or part of the issue.

Zeitgeist Topics to choose from…

The Topic

While all the topics provided are prominent, as a group, we all related to the issue of the ‘Cost of Living Crisis’. So we decided to focus on the topic and create a product that would help address part of this issue. We wanted to understand what ‘cost of living’ actually meant.

By definition…

The cost of maintaining a certain standard of living for an individual or household

A prominent figure in the ‘money saving’ industry is Martin Lewis. Looking at his ‘MoneySavingExpert’ website, we felt this would be a good starting point for us. Using this we found the main aspects that contribute to the cost of living crisis. Each of these topics have more sub-sections within them.